Sunday, May 23, 2010

Under the Pen: Tata Nano

Nearly every auto-manufacturing country has donated to a unique class of cars called "The people's car." This class of vehicle is built with the sole purpose of helping everyone attain a car. It's focus is to achieve a low cost through clever engineering. The select few vehicles to contribute to this class is the Mini, Ford Model T, VW Beetle, Fiat 500, Honda 50 [its a bike btw] and Citroen 2CV all of which have [except the T] survived at least 20-40 years of constant uninterrupted production. Unfortunately since the introduction of the Mini 50 years ago, no vehicle has really stepped up to be apart of this elite group, until 2008 when the Indians enter the ring.

The Tata Nano was Ratan Tata's dream come to life. It's mission is to be the cheapest car in production. Numerous efforts are taken to keep its price down all of which will be highlighted in this issue of Under the Pen.




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